Last updated: 2026-06-16
Plain English: you connect landing pages you own, Autopage runs automated A/B experiments on them for a subscription fee, and an AI may rewrite copy on those pages. You remain the publisher. You stay responsible for your own pages, for what your live copy says, and for what you tell your visitors. Autopage is a tool, not a guaranteed result.
These Terms of Service (the "Terms") form a binding agreement between you (the "Customer") and Finalform GmbH for your use of the Autopage service. They are written in plain B2B English.
These Terms govern the use of Autopage, offered at autopage.dev and app.autopage.dev by:
Further provider details are in the Imprint (Impressum).
Autopage is an autonomous landing page optimization service. It generates page variants, serves them to your visitors, evaluates the results through A/B testing, and may use AI to rewrite live copy on your connected pages. The AI combines a narrow single-task element-rewriter model with large language models supplied by Anthropic and OpenAI. The service operates through a JavaScript snippet that you install on pages you own or control.
Autopage is a business service. It is offered exclusively to businesses (Unternehmer within the meaning of Section 14 BGB). By creating an account you confirm that you are acting as a business and not as a consumer. Consumer protection provisions do not apply.
If you are established in the EU, you must provide a valid EU VAT identification number at signup. We validate EU VAT-IDs and apply the reverse-charge procedure where applicable. This business-only gating, including the business confirmation and the EU VAT-ID requirement, is enforced at signup.
You must provide accurate signup information and keep it current. You are responsible for safeguarding your account credentials and for all activity under your account.
Subscriptions are available in the Starter and Pro plans shown on our current published pricing, billed monthly or yearly. Yearly billing carries a 15% discount. Each plan includes a defined number of connected pages; current limits are shown at signup and in your billing settings.
The service runs automated experiments on your connected pages. That is its purpose, and by connecting a page you instruct Autopage to generate, serve, and modify variant content for that page within the optimization settings you configure. You may not use the service in a way that materially exceeds the connected-page allowance of your plan or that is designed to circumvent plan limits.
You may only connect pages that you own or control. You are the publisher of those pages and of all content served on them, including content that the service generates or rewrites.
You are responsible for the legal disclosures your own pages require toward your visitors, including your own visitor privacy notices. The Autopage snippet reads and collects interaction events on your pages on your behalf. Before that processing occurs you must obtain any consent required under Section 25 TDDDG for storing or reading information on a visitor's device, and you must provide the visitor-facing privacy information required of you as the operator of those pages.
You may not use the service for unlawful content or purposes, and you may not attempt to disrupt, overload, circumvent, or reverse engineer the service.
Your use of the service is also governed by our Acceptable Use Policy, which is incorporated into these Terms by reference.
Page variants produced by the service, including any copy rewritten by the AI, are probabilistic suggestions generated by automated systems. They are not verified statements of fact and are not guaranteed to be accurate, lawful, or free of third-party rights.
You are the publisher. You are responsible for reviewing and approving the content served on your pages, both before it is served and while it remains live, and for its truthfulness, its legality, and its intellectual-property clearance. You can configure the optimization settings, exclude elements from rewriting, and stop experiments at any time.
Finalform does not warrant that AI-generated output is accurate, non-infringing, or compliant with advertising law or any other law applicable to your content. Responsibility for the published result rests with you as the publisher of your pages.
We provide the service with reasonable commercial care. To the extent permitted by law, we do not warrant that the service is fit for any particular purpose you may have, that it will be uninterrupted or error-free, or that it will achieve any specific conversion, revenue, performance, or uplift result.
Autopage is a tool that runs experiments. It is not a guaranteed outcome. Experiment results depend on your pages, your traffic, your market, and many factors outside our control, and past or projected results do not guarantee future results.
This clause limits warranties only to the extent German law permits. It does not exclude or reduce any mandatory statutory rights, and the liability allocation in Section 10 applies in full.
How we process personal data is described in our Privacy Policy.
For the visitor data that the snippet collects on your pages, Finalform acts as a processor and you act as the controller. We offer a Data Processing Agreement (Auftragsverarbeitungsvertrag, Art. 28 GDPR) including a technical and organizational measures annex. A signed Data Processing Agreement is required before any visitor personal data flows through the service. You must not enable the snippet on a page that processes visitor personal data until the Data Processing Agreement is in place. To request it, contact hello@finalform.studio.
For Finalform's own data, including account, billing, marketing, and website data, Finalform acts as the controller, as described in the Privacy Policy.
Finalform GmbH retains all rights in the Autopage service, including its software, snippet, models, and dashboard. You retain all rights in your pages and content.
Page variants generated by the service for your pages are licensed to you for use on your connected pages for the duration of your subscription and after it ends, to the extent variants were promoted to your pages while the subscription was active. This license does not transfer any rights in the underlying service or models.
We operate the service with reasonable commercial efforts. The current plans carry no contractual uptime guarantee; any availability figure we publish is a soft target only and is not a warranted service level.
The service evolves, and features may change, improve, or be discontinued. We will not materially reduce the core service you pay for during a billing period you have already paid.
We are liable without limitation:
For simple (slight) negligence, we are liable only for the breach of an essential contractual duty (a cardinal duty / Kardinalpflicht, that is, a duty whose fulfillment makes the proper performance of this contract possible in the first place and on whose fulfillment you may regularly rely). In that case our liability is limited to the foreseeable damage typical for this type of contract. This typical, foreseeable damage is capped, per case, at the total fees you paid for the service in the twelve months before the event giving rise to the claim.
Any further liability for simple negligence is excluded. In particular we are not liable for loss of profit, loss of revenue, lost conversions, or other indirect or consequential damage caused by simple negligence beyond the limits above.
Liability under mandatory statutory provisions remains unaffected. The above limitations also apply in favor of our staff, agents, and subcontractors.
You indemnify Finalform against third-party claims, and reasonable defense costs, arising from your pages, your content, or your approval or continued publication of an AI-generated variant. This includes, for example, claims of false or misleading advertising, unfair competition, or infringement of third-party intellectual-property or other rights in content served on your pages.
Finalform indemnifies you against third-party claims that the Autopage service itself, as provided by us and used as permitted, infringes a third party's intellectual-property rights. This indemnity does not cover claims arising from your content, from your configuration, from combinations of the service with anything not supplied by us, or from your continued use after we have offered a non-infringing change. Finalform's obligations under this paragraph are subject to the liability limits and the cap in Section 10.
Each party will promptly notify the other of any claim covered by these indemnities and will reasonably cooperate in the defense.
Subscriptions run for the booked billing period, monthly or yearly, and renew unless cancelled. You can cancel at any time with effect to the end of the current billing period. The right of both parties to terminate for cause remains unaffected.
German law applies. The application of the United Nations Convention on Contracts for the International Sale of Goods (UN CISG) is excluded.
The exclusive place of jurisdiction for all disputes arising from or in connection with these Terms is Oldenburg, Germany. This venue agreement applies because both parties are merchants (Kaufleute), in accordance with Section 38 ZPO. Consumer provisions do not apply, since the service is offered to businesses only.
These Terms are currently published in English. A German version will be provided as part of the German-language rollout. Once a German version is published, the parties intend the German version to be the governing language, and in the event of any conflict between the German and the English version the German version will prevail. Until a German version is published, this English version applies.
These Terms are versioned. Finalform records which version of the Terms each customer accepted, together with the timestamp of acceptance. This acceptance ledger is maintained in the service.
We may update these Terms. We will give notice of material changes through the service or by email before they take effect. If you continue to use the service after the changes take effect, the updated version of the Terms applies.