This English text is a convenience translation. The legally binding version is the German one (Deutsch), reachable via the language switch below.
Last updated: 2026-09-23
Plain English: you connect landing pages you own, Autopage runs automated A/B experiments on them for a subscription fee, and an AI may rewrite copy on those pages. You remain the publisher. You stay responsible for your own pages, for what your live copy says, and for what you tell your visitors. Autopage is a tool, not a guaranteed result.
These Terms of Service (the "Terms") form a binding agreement between you (the "Customer") and Finalform GmbH for your use of the Autopage service. They are written in plain B2B English.
These Terms govern the use of Autopage, offered at autopage.dev and app.autopage.dev by:
Further provider details are in the Imprint (Impressum).
Autopage is an autonomous landing page optimization service. It generates page variants, serves them to your visitors, evaluates the results through A/B testing, and may use AI to rewrite live copy on your connected pages. The AI is a large language model supplied by Anthropic, PBC. The service operates through a JavaScript snippet that you install on pages you own or control.
Autopage is a business service. It is offered exclusively to businesses (Unternehmer within the meaning of Section 14 BGB). By creating an account you confirm that you are acting as a business and not as a consumer. Consumer protection provisions do not apply.
That confirmation is a required part of signup, and the requirement is enforced on our servers rather than only in the form: an account cannot be created without a company name and an explicit business confirmation. The confirmation is your own declaration. We do not check your business status against a public register before your account is created, and we may end the contract for cause under Section 12 if the declaration turns out to be untrue.
If you are established in the EU, you must provide a valid EU VAT identification number for invoicing; the reverse-charge procedure applies where applicable. The VAT identification number is collected at checkout by our payment processor, which validates it against the EU VIES service where that service is reachable. We record the validation result and review it; validation happens after purchase, not at signup.
You must provide accurate signup information and keep it current. You are responsible for safeguarding your account credentials and for all activity under your account.
Subscriptions are available in the Starter and Pro plans shown on our current published pricing, billed monthly or yearly. Each plan includes a defined number of connected pages. The limit for each plan is shown on our published pricing and on the plan cards in your billing settings, and your current usage against it is shown in the application.
The service runs automated experiments on your connected pages. That is its purpose, and by connecting a page you instruct Autopage to generate, serve, and modify variant content for that page within the optimization settings you configure. You may not use the service in a way that materially exceeds the connected-page allowance of your plan or that is designed to circumvent plan limits.
The prices for the Starter and Pro plans are those shown on our current published pricing at the time you subscribe. Yearly billing carries a 15% discount. All prices are net prices and are exclusive of value-added tax (Umsatzsteuer) at the applicable statutory rate, where such tax applies.
Due date (Fälligkeit). Fees are due within 14 days of the invoice date, or are charged to the payment method on file at the start of each billing period through our payment processor (Stripe), whichever applies to your plan.
Default (Verzug). If you are in default of payment, we are entitled to statutory default interest. For a business (Unternehmer) this is nine percentage points above the base rate under Section 288 paragraph 2 BGB, together with the flat default charge under Section 288 paragraph 5 BGB. The right to claim further damages caused by the default remains unaffected.
Set-off and retention (Aufrechnung und Zurückbehaltung). You may set off against our claims, or assert a right of retention, only with counterclaims that are undisputed or have been finally established by a court (rechtskräftig festgestellt).
Price adjustment (Preisanpassung).We may adjust the prices for the service no more than once per contract year, with at least 30 days' notice before the adjustment takes effect. If we adjust the price, you may object and terminate the subscription with effect to the date the increase would take effect. The then-current published pricing governs going forward. For the purpose of the limitation of liability in Section 10, only the fees you have actually paid are counted.
You may only connect pages that you own or control. You are the publisher of those pages and of all content served on them, including content that the service generates or rewrites.
You are responsible for the legal disclosures your own pages require toward your visitors, including your own visitor privacy notices. The Autopage snippet reads and collects interaction events on your pages on your behalf. Before that processing occurs you must obtain any consent required under Section 25 TDDDG for storing or reading information on a visitor's device, and you must provide the visitor-facing privacy information required of you as the operator of those pages.
You may not use the service for unlawful content or purposes, and you may not attempt to disrupt, overload, or circumvent the service. Reverse engineering is governed by Section 9.
Your use of the service is also governed by our Acceptable Use Policy in the version dated 2026-09-23, which is incorporated into these Terms by reference. We will give you notice of material updates to the Acceptable Use Policy and will obtain your re-acceptance of those updates, so that you always know which version binds you.
Restrictions on content, and how we enforce them. The restrictions on what may be served through the service are set out in the Acceptable Use Policy, and the measures we can take are the ones listed in Section 7 of that Policy. We do not use automated tools or algorithmic decision-making to detect, assess or decide on the content served through the service. We act on reports sent to support@autopage.dev and on cases we notice ourselves, and a person assesses the case and takes any decision to restrict. Where we restrict, suspend, roll back or remove content or an experiment on the ground that it is illegal or incompatible with these Terms or the Acceptable Use Policy, we will state the reasons for that decision to you, and you can contest it by writing to support@autopage.dev. A suspension for non-payment, or for a breach unrelated to the content served, is not a decision under this paragraph.
Page variants produced by the service, including any copy rewritten by the AI, are produced by probabilistic generation from a large language model supplied by Anthropic, PBC. Output of that kind is the agreed condition of the service (Sollbeschaffenheit): variants are probabilistic suggestions generated by an automated system rather than verified statements of fact, and output that falls within that description is not a defect.
You are the publisher. You are responsible for reviewing and approving the content served on your pages, both before it is served and while it remains live, and for its truthfulness, its legality, and its intellectual-property clearance. You can configure the optimization settings, exclude elements from rewriting, and stop experiments at any time.
Finalform owes the non-negligent generation and serving of variants as documented, and that duty is an essential contractual duty within the meaning of Section 10. Finalform does not owe the factual correctness or the legal permissibility of the published result, which you decide to publish and to keep live. Responsibility for the published result rests with you as the publisher of your pages.
Nothing in this Section limits our liability under Section 10. Where you did not have a reasonable opportunity to review a variant before it was served, the duties and allocations in this Section that operate against you do not apply to that variant: your review and approval duty, the agreed condition in the first paragraph of this Section, and the allocation of responsibility for the published result. Our duty to generate and serve variants without negligence is unaffected and applies to every variant.
We provide the service with reasonable commercial care. To the extent permitted by law, we do not warrant that the service is fit for any particular purpose you may have, or that it will achieve any specific conversion, revenue, performance, or uplift result.
Availability (Verfügbarkeit). What we owe is operation of the service with reasonable commercial care, not uninterrupted or error-free operation. Maintenance that we announce in advance, and interruptions caused by third-party infrastructure outside our control, are not defects. The current plans warrant no availability percentage, as set out in Section 14.
Autopage is a tool that runs experiments. It is not a guaranteed outcome. Experiment results depend on your pages, your traffic, your market, and many factors outside our control, and past or projected results do not guarantee future results.
Defects and limitation period (Mängel und Verjährung). Statutory warranty rights for defects apply subject to the following. For claims based on simple (slight) negligence, the limitation period is one year from the statutory commencement of the period. This shortening does not apply to, and the statutory limitation periods remain in full for, claims for injury to life, body, or health, claims based on intent or gross negligence, claims under the German Product Liability Act (Produkthaftungsgesetz), and claims under any express guarantee we have given.
This clause limits warranties only to the extent German law permits. It does not exclude or reduce any mandatory statutory rights, and the liability allocation in Section 10 applies in full.
How we process personal data is described in our Privacy Policy.
For the visitor data that the snippet collects on your pages, Finalform acts as a processor and you act as the controller. We offer a Data Processing Agreement (Auftragsverarbeitungsvertrag, Art. 28 GDPR) including a technical and organizational measures annex. A signed Data Processing Agreement is required before any visitor personal data flows through the service. You must not enable the snippet on a page that processes visitor personal data until the Data Processing Agreement is in place. To request it, contact support@autopage.dev.
For Finalform's own data, including account, billing, marketing, and website data, Finalform acts as the controller, as described in the Privacy Policy.
Finalform GmbH retains all rights in the Autopage service, including its software, snippet, models, and dashboard. You retain all rights in your pages and content.
Page variants generated by the service for your pages are licensed to you for use on your connected pages for the duration of your subscription and after it ends, to the extent variants were promoted to your pages while the subscription was active. This license does not transfer any rights in the underlying service or models.
Reverse engineering (Reverse Engineering). You may not decompile, disassemble, or otherwise reverse engineer the service or the snippet, except where a right to do so cannot be excluded by contract. Those rights are named here rather than left to implication: use of the snippet in accordance with its intended purpose, including the correction of errors, under Section 69d(1) UrhG; observing, studying, and testing the running snippet in order to determine the ideas and principles underlying it, under Section 69d(3) UrhG; and decompilation in order to achieve interoperability with other programs, under Section 69e UrhG. Section 69g(2) UrhG makes any agreement to the contrary void for the last two, so nothing in these Terms restricts them.
Before decompiling the snippet in order to correct an error, you will notify us of the error and allow us a reasonable period to remedy it. This organises how the right is exercised; it does not exclude it. If we do not remedy the error within that period, your right to correct it yourself is unaffected.
The only software we deliver to you is the snippet, which runs in your visitors' browsers and is served from our servers. The backend of the service runs on our own systems and is not delivered to you, so this paragraph reaches it only as far as software-copyright law does; probing, scanning, and scraping it are governed by Section 5 of the Acceptable Use Policy and by your confidentiality obligations. This paragraph binds you. It does not bind your visitors, who have no contract with us.
We are liable without limitation:
For simple (slight) negligence, we are liable only for the breach of an essential contractual duty (a cardinal duty / Kardinalpflicht, that is, a duty whose fulfillment makes the proper performance of this contract possible in the first place and on whose fulfillment you may regularly rely). In that case our liability is limited to the damage that is foreseeable and typical for this type of contract.
The parties agree, for the purpose of quantifying that foreseeable and typical damage, that it amounts to at least the higher of (a) the total fees you paid for the service in the twelve months preceding the event giving rise to the claim or (b) EUR 10,000. This figure is an agreed minimum quantification of the typical foreseeable damage (a floor of protection). It is not a ceiling set below the actual foreseeable damage, and it does not reduce the foreseeable and typical damage where that damage is higher.
This foreseeable damage is bounded by the allocation of responsibility in these Terms. As set out in Sections 5 and 6, you are the publisher of your pages, you can configure the optimization settings, exclude elements from rewriting, review variants before and while they are live, and stop experiments at any time. These controls limit the typical foreseeable damage from any single event.
Any further liability for simple negligence is excluded.
No liability without fault for initial defects. Our liability without fault under Section 536a(1), first alternative, of the German Civil Code (BGB) for defects that already existed when the contract was concluded is excluded. Our liability for fault, and our liability in the cases listed in the first paragraph of this Section, remain unaffected.
For claims based on simple negligence, the one-year limitation period in Section 7 applies.
Liability under mandatory statutory provisions remains unaffected. The above limitations also apply in favor of our staff, agents, and subcontractors.
Customer-side allocation of cost. You will reimburse Finalform for third-party amounts that are finally awarded against Finalform, together with reasonable costs, to the extent they arise from your pages, your content, or your approval or continued publication of an optimized variant. This includes, for example, claims of false or misleading advertising, unfair competition, or infringement of third-party intellectual-property or other rights in content served on your pages.
This allocation does not apply, and you owe nothing under it, to the extent the claim results from a defect in the service, or from content generated or promoted by Finalform that you did not have a reasonable opportunity to review, or from Finalform's intent or gross negligence, or from any of the un-excludable matters listed in Section 10 (injury to life, body, or health; the Product Liability Act; an express guarantee). Your total exposure under this allocation of cost is capped at EUR 10,000.
Service IP-non-infringement warranty.Finalform warrants that the Autopage service itself, as provided by us and used as permitted under these Terms, does not infringe a third party's intellectual-property rights. This warranty does not cover claims arising from your content, from your configuration, from combinations of the service with anything not supplied by us, or from your continued use after we have offered a non-infringing change. The remedy under this warranty is in any event not less than EUR 10,000 per case. This warranty survives the warranty disclaimer in Section 7; that disclaimer does not exclude or reduce it.
Each party will promptly notify the other of any claim covered by this Section and will reasonably cooperate in the defense.
Subscriptions run for the booked billing period, monthly or yearly, and renew unless cancelled. You can cancel at any time with effect to the end of the current billing period. The right of both parties to terminate for cause remains unaffected.
This Section implements Chapter VI of Regulation (EU) 2023/2854 (the Data Act). It supplements Section 12 and determines, by way of derogation from it, when the contract ends where you request a switch or a port of your data.
13.1 Right to switch and to port.You may at any time, and without giving a reason, request to switch to another provider of the same service type, or to port your exportable data and digital assets to your own IT environment. You address that request (the "switching request") in text form to support@autopage.dev. No form has to be filled in. We acknowledge receipt and record the date of receipt; every period in this Section runs from that date.
13.2 Notice period for initiating the switch. The switching process begins at the latest two months after we receive the switching request. We begin earlier wherever we can.
13.3 Your choice at the end of the notice period. Before the notice period ends you tell us which of the following three options you choose: switching to a provider you name, porting to your own IT environment, or erasure of your exportable data and digital assets alone, without porting them anywhere.
13.4 Transitional period. A transitional period of 30 calendar days begins when the notice period ends. The contract remains in force throughout the transitional period. During it we assist with the switch, maintain continuity of the service, tell you in advance about any risk to that continuity that is known to us, and continue to keep your data secure.
13.5 Technical unfeasibility and alternative transitional period. Where the switch is technically unfeasible for your account within 30 calendar days, we tell you so within 14 working days of receiving the switching request, give the reasons for the unfeasibility, and offer you an alternative transitional period of at most seven months. Continuity of the service is maintained throughout any alternative transitional period.
13.6 One extension by you. You may extend the transitional period once, by a period you consider appropriate. That right is yours alone. We cannot extend the transitional period unilaterally.
13.7 Exportable data and digital assets. The following is exportable:
That list is exhaustive. We provide this data in a structured, commonly used and machine-readable format: a compressed archive holding one newline-delimited JSON file per table, together with a manifest file that states what was written and what was withheld. The current specification per table is in the online register on our Data Act transparency page at https://app.autopage.dev/data-act-transparency.
Retention bound. An export can only contain data that still exists at the time of the export. Visitor interaction events and the associated session assignments are deleted 90 days after they are collected, and in-app notifications after 30 days. The per-iteration metrics snapshot is the layer designed to outlive the raw events, and it is exported in full. The detail is in our data retention policy.
13.8 What is not exported. The following, and only the following, is excluded from the export:
That list is exhaustive. It covers only trade secrets and data serving the integrity and security of the service, and it does not impede switching. Everything else in clause 13.7 is exported in full; in particular the variants generated for you, including their copy, your briefs, your experiments, the engine's iterations, the metrics, the events and the variant assignments are all exportable.
13.9 Exit support. We assist you, and where you wish it the destination provider you name, in good faith with the switch. That includes a documented export procedure, the online register of data structures and data formats on the page named in clause 13.7, and answering questions about how the export is built. You can also retrieve the export yourself at any time; a signed-in member of your organization downloads it without any involvement from us.
13.10 Retrieval period.After the transitional period ends, the export remains retrievable for at least 30 calendar days (the "retrieval period").
13.11 Erasure. After the retrieval period ends we erase all exportable data and digital assets we hold for your page, and confirm the erasure to you in text form, naming the date.
13.12 Termination of the contract. The contract ends on successful completion of the switch. The switch is successfully completed once we have handed over the export and the retrieval period has begun; whether the destination provider has already imported the data is immaterial to that. We ask you for a confirmation of completion in text form and record it; the contract ends at the point determined above regardless of that confirmation. Where you request erasure alone without porting, the contract ends when the notice period under clause 13.2 expires. Section 12 otherwise remains unaffected.
13.13 Charges. We charge nothing for the switch, for the export or for the support under this Section, neither today nor after 2027-01-12. Fees for a fixed term already booked and not yet expired remain due; we credit against them the expenses we save by not providing the service for the remainder of that term. That is a contractual settlement and not a switching charge, and it does not depend on whether you switch. The full presentation of charges is on our Data Act transparency page at https://app.autopage.dev/data-act-transparency.
We operate the service with reasonable commercial care, which is the same standard Section 7 owes for availability. The current plans carry no contractual uptime guarantee; any availability figure we publish is a soft target only and is not a warranted service level.
The service evolves, and features may change, improve, or be discontinued. We will not materially reduce the core service you pay for during a billing period you have already paid.
German law applies. The application of the United Nations Convention on Contracts for the International Sale of Goods (UN CISG) is excluded.
If you are a merchant (Kaufmann), a legal person under public law, or a special fund under public law, or if you have no general place of jurisdiction in Germany, the exclusive place of jurisdiction for all disputes arising from or in connection with these Terms is Oldenburg, Germany. Otherwise the statutory places of jurisdiction apply. The service is offered to businesses only, and consumer provisions do not apply.
These Terms are published in English and German. The German version is the legally binding and governing version. The English version is a convenience translation only. In the event of any conflict between the German and English versions, the German version prevails for contracts accepted after the German version is published.
These Terms are versioned. Finalform records which version of the Terms each customer accepted, together with the timestamp of acceptance.
When we may change these Terms. We may change these Terms for one of the following reasons, and for no other: a change in law or in binding case law; a decision or a requirement of a court or of a competent authority; security requirements; technical evolution of the service or of a third-party component it depends on; and new or changed features.
What this mechanism cannot change. No change made under this Section may alter the core performance owed, which is the generation, serving, and evaluation of variants on your connected pages, nor the price, nor the balance between the performance owed and the consideration you pay for it. Price changes are governed by Section 4 and by nothing else; this Section is not a second route to them.
Notice, and your right to terminate.We will give you at least 30 days' notice before a change takes effect, through the service or by email to the address on your account. You may terminate your subscription with effect to the date the change takes effect. If you continue to use the service after that date, the updated version of the Terms applies to you, but only for a change that rests on one of the reasons listed above and stays within the limits in the preceding paragraph.
Material changes are not made by notice. A change that touches the core performance owed or the balance between performance and consideration, and any material update to these Terms or to the Acceptable Use Policy, is presented to you for renewed acceptance in the service, and it binds you only once you have accepted it. This is what Section 5 refers to when it says we will obtain your re-acceptance of material updates to the Acceptable Use Policy.
Should individual provisions of these Terms be or become wholly or partly invalid or unenforceable, the validity of the remaining provisions is not affected. This applies in particular to the liability allocation in Section 10 and the indemnities and warranty in Section 11: if any limit, floor, or carve-out in those Sections is held invalid, the remaining limits and the rest of these Terms continue to apply. The parties will replace any invalid provision with a valid provision that comes as close as legally permitted to the economic purpose of the invalid one.